The creative, ideated by Wieden+Kennedy’s Kamey Murphy (copywriter) and Cameron Sloane (art director) explores this character’s career struggle as he cannot properly demonstrate Old Spice’s new product ‘The EZ Squeeze’. It’s so easy, everyone can do it, right? Well that’s easy for you to say..you have hands. Our beloved Grayman did not. He’s just a stagnant gray figure on Amazon.com. The ad shows crew member after crew member gets frustrated with Grayman because he can’t do the simple task of easily squeezing the bottle - after all, it’s in the name.