Today, a great shift in the world of user reviews is taking place; transitioning from textual, to visual commentary. If you're interested in the new Canon 70D, or curious about how deadly Wendy's new "Baconator" really is, where else can you turn for honest, in depth, comprehensive visual and textual information about a product?
Of late, we have been seeing more and more brands turning to a font style that has not made an appearance in many years. Vintage typography has been coming back into style, and its being used in everything from beer cans to billboards. As with fashion and most other things, retro typography has been circulating back into the mainstream to bring a different appeal to brands and their audiences.
Over the weekend we had a chance to catch the nostalgic novelty read in countless high school classrooms around the country, glamorized in pop culture, and redone more times than we can count. Baz Luhmann's twenty-first adaptation of the Great Gatsby is filled with stunning scenes of New York City and the swirling waters of the Ocean that separates Daisy and Gatsby throughout the movie, thanks to the help of CGI and VFX technology.
First there was print. Then there was television. Now its digital. Advertisements have come a long way since their inception into the public sphere, and taken on many different creative and cultural trends. Thanks to a recent study by Nielsen, we are seeing this tangible shift away from televised ads to online video ads on the internet in dramatic ways.
To reach the everyday consumer, virtually every organization or corporation we can shake a fist at spends huge chunks of their marketing budgets on online advertising. What has changed about the manner of the advertising campaigns undertaken by large brands is the kind of interaction and content being provided to users. Being the second largest search engine on the web right now, we'll use YouTube as a good measuring stick for brand-user engagement. Whether it be a fictional storyline about a man who wakes up in the body of a different person everyday, or inspiring an honest dialogue about female beauty, brands are reaching audiences by incorporating more personalized content that they actually connect with, instead of an unabashedly direct sales pitch.
Because of this new approach, retention rates are higher, brands are retained at a greater rate, and general likeability of ads has risen in these short five years. In the past, when ads were featured on television, their popularity was restricted to prime time hours, namely when professionals would return home from work to plop on the couch to watch Buffy the Vampire Slayer. The benefits of online video advertisements is that they are viewed at all hours of the day, by audiences of all nationality and age.
While connecting with audiences has been the crusade of the advertising world since it began, companies are now doing so by reaching out to audiences within a social media world that they actively contribute to and engage in daily. It has opened us endless possibilities for the Mad Men (and Women) of today's advertising world to explore and utilize in new and creative ways.
The Harlem Shake received astronomical attention across the World. The question on everyone's mind is: How did this silly, ridiculous, simple craze catch fire and become a social buzz word within the online culture so quickly?
If primetime television and the Oscars can tell us anything, its that animation has been a production medium used in everything from The Simpsons to Family Guy to Ted; hardly shows suitable for the kiddos.
Lately, it would seem that the future of the most well known animation studios is not looking bright.
A kind of “re-branding” is taking place in the Bluff City; and we want to be a part of it. Whenever we tell people that Prodigi Arts is an animation company their eyes light up and their ears perk with interest, usually responding with, “I didn’t even know there was an animation company in Memphis!”
In the past, animation was used primarily for entertainment purposes, to enliven media with whimsical character depictions and movement never before seen by audiences. But like every medium, animation’s application has surpassed the cartoon world. Companies have been incorporating animation into their commercials over the last few decades, realizing that audiences cling to active symbols that leave a lasting impression.