Agency work can be incredibly difficult and taxing at times. But in the end, we always try to remember that first and foremost we are cultivating a relationship with clients, even if that connection never extends beyond the project. Within the creative community, it is sometimes easy to believe that we have a monopoly on creativity and idea generation, and that all the other pencil pushers out there don’t know diddly squat about the rule of thirds or color saturation. But while that may be true, they do know a thing or two about their companies. And that means that WE have to be the ones to listen and be open to the process of co-creation.