Whether you are looking for ways to jazz up a local affair or planning your own Fortune 500 conference, video can be used to enhance the experience, giving it immeasurable worth and value. Video can help create a memorable event, as well as bring life to the mission and vision of your organization. Here are a four ways video can help you hit a home run with your next event.
Bee Buzzworthy! (See what we did there?)
Great video content creates excitement and anticipation for your event. Previews, sneak peeks and behind-the-scenes footage all give the audience a glimpse into what to expect while helping to generate eager expectations in attendees.
People want to be entertained, wowed and genuinely interested in what’s going on. Creative use of animation or other motion graphics within your video efforts can set the mood and draw in the audience. Utilize video to keep viewers talking and involved in what’s happening around them. Build an atmosphere that is meant to be commented on, shared and liked across various social media platforms and among friends. Here is a great example of a piece we created as an event opener for the Best in Black Awards.
Extend Shelf Life
Today’s ever-shortening attention span requires that information be ingested and digested in record time. News is only “new” for moments before the next surge of headlines hit the airwaves (or your Twitter feed). Relevant video keeps the focus on your event, creating avenues for continued access for viewers, as well as a source of keynotes, talking points and highlights for those unable to attend or who plan to attend in the future. And, if it’s compelling enough, don’t discount the value of going viral.
Share Your Story
Testimonials are not only an excellent way to solidify the validity of your event, but also a great way to reinforce the purpose. If you are a nonprofit organization, using video to tell an impactful success story could tug at heartstrings (and result in donations). As a corporation, a testimonial can provide your audience with reasons why you do what you do, stand for what you stand for or launched a new product.