Changing the name and brand of a 180 year old health care organization is no easy task; especially when that organization created the first hospital in Tennessee, served the sick patients who suffered during the many health-related epidemics that have blanketed the Delta region and covers a 150 mile radius across three states. However, this was the context that encapsulated the 4th annual gala that the Regional One Health Foundation hosted on April 5th, 2014 in its efforts to raise funds and celebrate the selfless work that takes place every day. With this legacy in mind, Regional One Health Foundation contracted Prodigi Arts to produce the visual content for their gala and create a unique experience that would communicate their messages in an aesthetically stunning manner that both entertained guests and gave new energy to such a well-known institution.
To do this, our team took a holistic approach to production through the generation of concept designs, extensive research and brainstorming narrative ideas that would visualize their most compelling messages to audiences and engage them in new ways. For instance, one component of our production for the event told the stories of three different individuals who were former patients at Regional One Hospital. After suffering serious injuries that nearly killed them, each of these ex-patients were rushed to Regional One’s emergency centers for treatment and surgery that actually saved their lives. With the help of the staff and healthcare professionals who acted quickly and decisively, they recovered from their injuries only to live full, vibrant lives that we aimed to highlight in the video features. We wanted to tell these stories in deeply personal ways that revealed the relentless work of the organization and remind guests of what it means to physically give someone life through treatment and care.
On a more imaginary level, we also created biological elements like platelets, molecules and DNA strands in 3D animation that gave viewers the experience of entering a minute world and move throughout an other-worldly environment that only exists in the imagination. This portion of the visual content played on the ninety foot screens during a speech made by Dr. Reginald Coopwood, CEO of Regional One Health Care, as he talked about the vision of the organization and its role in the health-care community in the future.
While the work of Regional One Health Care is ongoing and encompasses a wide array of programs, services and history that we could have taken hours to expound upon, we wanted to give guests a sense of moment and importance through our production during this one particular night. As a studio, we believe that it is only through the process of transporting viewers to other worlds and the imaginary that they can feel some connection to the source of that visual media (Regional One Health) and be impacted by their messages.