Imagination and inspiration are two of those words that are hard to quantify but so tangible in the minds and hearts of creative leaders everywhere. When we begin conceptualizing a project and embark on the production process we never do so in a silo, away from the evocative displays of creativity that we see in the world around us. We are always perusing the wide world for trends, styles, technology and other creative representations that tell a good story or present an idea in a clever manner that resonates with people.
For this week’s blog, we wanted to put together a list of our favorite speakers and presentations that inspire us to continue finding inspiration the world around us and creating content that connects with people on a deeper level. Enjoy!
Candy Chang’s story and the legacy that followed from her bold social installation came from the simplest and most mundane of activities that all of us are well versed in: traveling to work. After a dear friend passed away, Candy started to look at the world around her and find a wellspring of gratitude for life, and wanted to help others think about what they wanted to achieve before they too passed from this Earth. Her words remind us that inspiration and creativity don’t come in flashy, transcendent moments that sporadically flare up from time to time, but rather from looking at the world around us with open eyes and re-imagine even the most unattractive and forgotten features of our communities; like the side of an abandoned building.
“IN OUR AGE OF INCREASING DISTRACTIONS IT’S MORE IMPORTANT THAN EVER AND MAINTAIN PERSPECTIVE THAT LIFE IS BRIEF AND TENDER. THINKING ABOUT DEATH CLARIFIES YOUR LIFE”
Simon Sinek believes that the success of business, inventions and ideas throughout history all answer one simple question: Why? Despite the fact that the Wright Brothers and Apple Computers were under financed and lacked the reputation that their competitors possessed, they now live in history as the most extraordinary success stories because they answered that simple question in a way that resonated with enough people that got them to pay attention and begin sharing what they found. Simon’s talk reminds us that telling compelling story and possessing a relentless commitment to finding solutions will always win. (By the way, the video has racked up 16 million views on the TED site)
"PEOPLE DON'T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT"
J.J. Abrams is no stranger to good storytelling. He kept us on the edge of our seats through six entire seasons of LOST, and has produced some of the most successful films to ever grace the silver screen. What he shows us is that mystery and suspense are key elements that keep the human experience interesting and infinite possibility. His prop of choice for this energy packed talk is a box labeled ‘Tannen’s Magic Mystery Box,’ which he has supposedly never opened since he bought it as a kid. All great stories start with some element of conflict and open-endedness that leaves the storyteller with the monumental task of filling in the gaps; a challenge that great storytellers meet.