Sometimes we like to step back from our work and remember why we do what we do, and what it is about the digital medium that compels people to action. At times we get so wrapped up in making sure every aspect of a company's character or product is being communicated clearly that we have to work hard to remember to look through our viewers' eyes and ears to what they are watching and hearing. We remember that what unites the aims of visual media in advertising today is a strong desire to connect with and influence audiences in memorable ways, regardless of the product or company.
So, to bring us back to the pivotal and essential truth of why we do what we do, we bring you a list of the top non-profit animated commercials that tugged at our heartstrings. We hope it will do the same for you.....
#1: "Justice for Mutter"
This chilling spot, created by Wanda Productions out of Paris, tells the story of the 17 aid workers who were killed in Sri Lanka in 2006.
#2: "The Clock is Ticking"
Nexus Productions created this moving video to showcase the unfortunate fate of millions of girls living in poverty.
#3: "Salvation Army"
Another brilliant commercial by Nexus Productions to tell the story of a homeless girl sleeping in a train depot, and the dreams she has for a normal life.
#4: "Water Changes Everything"
A billion people live without clean drinking water. This need affects everything from education, women's security, health and childhood development. Charity Water tells it all in this three minute video.
#5: "Parcel" Red Cross, New Zealand
This 30 second spot, created by Holbrooks studio in New York, showcased the journey of a Red Cross package and the places it goes.