During the month of March and April we have been hard at work putting together a live action animation project for the award winning architecture firm Hnedak Bobo Group. This three minute commercial debuted at the National Indian Gaming Association Trade Show in March, and helped introduce their new DreamCatcher Hotel Line and credo "We Think Differently."
Like all animated projects, this one began with paper and pen on the desks of our studio before we began shooting the video footage.
After the concept sketches were completed and the storyboard written, we took our cameras, lights, stands, and riggs to the office building to capture the members of HBG in action, doing whatever architects do on a daily basis. While we think they definitely have a future in Hollywood, they seem content for now.
We shot the commercial at several locations, including the DreamCatcher Hotel Showroom, HBG Offices, and newly designed Westin Hotel over the course of 4 days.
With a production like this we really tried to weave together a narrative of what the design process is like from start to finish, and feature the meticulous work of Hnedak Bobos' architects. In the final production, the animations that spring up out of the blueprints represent the creative and imaginative concepts that their architects conceive of when they begin the design on paper. From there we showcased different meetings around the offices to showcase the collaborative efforts of HBG architects as they present their ideas and receive feedback along the way.
Layering the animations on top of the previously shot video footage proved to be the greatest challenge. To make the animations look as natural and fitting as possible, we had to pay special attention to things like lighting, balance and texture of the physical subjects filmed previously in the HBG offices, which were the backbone of the whole production that our designs had to compliment in the finished product.