This past week we had the chance to attend a session on "Digital Storytelling," put on by Running Pony Productions here in Memphis. The seminar focused on how human beings have used the story format to communicate important information in a manner that others can understand most effectively. This technique goes all the way back to the first images ever drawn by humans found on the walls of caves dating back to over 15,000 years ago.
Each of us can hopefully remember being steeped in a world of stories as children; stories told by our parents, teachers and books about the most fantastical plots and characters that captured our attention better than the lectures in the classroom ever did.
Organic, poignant and simple.
We can't think of a better caveat for what we do. While our software has been upgraded from the clay used in caves by early Man, we use moving images and video to help convey a company's message in a succinct and accessible manner. When you get down to the bottom line, advertising is story telling. An image or video not only encompasses a brand and its product, but the stories within every individual who lays their eyes upon it as well. That is why hours and hours of production, filming and post production goes into every project with incredibly careful detail. Here's an emotional bit of storytelling about the Salvation Army that Nexus Productions did recently.