Sometimes when we tell people about what we do in passing, they respond: "Oh, you make cartoons for children!"
We've been wondering whose been spreading these silly rumors, and where they come from. If primetime television and the Oscars can tell us anything, its that animation has been a production medium used in everything from The Simpsons to Family Guy to Ted; hardly shows suitable for the kiddos. Also, lets not forget that the biggest award ceremony in America decided to make a producer of animation its host for the night. Even beyond the adult-oriented animated sitcoms, virtually every action-packed, heroic, adventure laden film that makes its way onto the silver screen incorporates CGI and VFX to produce films like The Avengers, Life of Pi and The Hobbit.
Animation has moved well beyond the realm of children's programming to audiences of all ages. And while high action films like these certainly rely upon CGI and VFX to produce their jaw-dropping and eye widening features, animation still holds a prominent place in the whole process when texturing characters and individual features like eyes, hair or ears. The process of creating animated productions for mass audiences today has certainly changed since the induction of the art in popular media in the early twentieth century. This change in technology and technique has rewarded the animation industry with more appeal and a larger audience as companies expand into varying film and television genres. Recently, even Audrey Hepburn seems to have made an appearance in a Galaxy Chocolate commercial due to the incredible possibilities of animation today.