Project: "MED Night: A Soul Celebration" 4th Annual Gala
Client: Regional One Haalthcare
Disciplines: 3D Amimation, Motion Graphics
Reinvigorating a 180 year old hospital brand isn't easy; especially when you are the first hospital in the Tennessee; a state known for its wide array of medical innovations. Luckily for us, Regional One Health (formerly known as the Regional Medical Center of Memphis), knows how to put on a party.
For this year's gala, Regional One enlisted our help to produce the visual and audio effects that were cast on the 90 ft. screens featured at the event. To align our work with the healthcare's brand and culture we tried to give viewers a complete, immersive and microscopic experience of what it would be like to move between minute particles in an adventurous and entertaining manner. To do so we created large scale 3D DNA strands, molecules and blood cells that moved fluidly throughout the body. Below are some scenes of the animation in action at the event.