Client: Hnedak Bobo Group

Project: Animated B.B. King Guitar

Disciplines: 3D animation, 3D modeling, Rendering

Story:

In March of 2012, the award winning architecture firm Hnedak Bobo Group acquired an autographed guitar from Legendary blues man, B.B. King, to be auctioned off at a fundraiser for the Spirit of Sovereignty Fund. When they came to us with their vision of producing a video to encourage people to place their bids, we were thrilled to do so!  We also had some ideas of our own for the guitar.....

Instead of shooting live action video of the B.B. King guitar, we modeled, textured, and animated this legendary instrument that some even called "sexy." This arduous production began by filming the guitar from various angles and positions, in order to have a a realistic model to replicate when it came time to create it in our animation software. After we modeled, textured, and composited the guitar in our inorganically lit environment, we added motion and all sorts of camera angles to the musical instrument.